The Uses of SEO The pay-per-click as well as the SEO are being targeted in order to get the website to be placed close to the top of the search engine results as much as possible. The SEO Together with all the marketing are sometimes the same in some ways But they are too different things. SEO are being considered the main factor so that it can enhance the traffic on the specific website. The very concept of the good SEO is considered a secret nowadays. Only those programmers, web developers, software Developers are those people who understands well the issues with regards to URL structure and SEO. Many of the long time SEO’s are now looking for the big picture and is now working with the usability analyst. Some of the SEO are termed as scam artist already. There are so many beginners that are given the wrong impression that the answer to doing good in search engine has only one ultimate answer. What is nice about the SEO is that they can give you a chance to increase replacing of your advertisement or website into the searches and it can make your website search engine friendly which is very helpful when you apply for SEO because they can help you optimize your website. On the other hand, can also be the most profitable method in order to drive leads because any leads that you will receive from the SEO are considered free leads. Considered as unethical approach to the SEO or considered the fast way is called the black hat SEO which gross in large number of companies that will adopt a very fast approach. There are companies that will employ unethical way so that they will go against the policies of the search engines. The SEO can be rarely achieved just an overnight. The only best result from the SEO can be overpowered with the black hat SEO which uses some techniques so that they can fool the search engines so that it will bring more chaos and traffic to the websites. It will result to the band when the website owner unknowingly utilized the black hat technique of the SEO which can be very vulnerable to the changes that occurs in the algorithms of the search engines and independently they will face being banned. Most of the hardcover kind of books on the subject of the SEO are considered best viewed into the vehicle so that I can help does beginners to understand the whole process of the search engine optimization and so that they can share it to others. It is best to know the principles that is behind the SEO and it is not easy to do so you have to read a lot about it. There are so many webmasters that are into SEO who are using it and sometimes they are very informative.