An E-Commerce Guide for Black Friday 2016
For most of the SMBs, the Black Friday Weekend is a difficult sales holiday because of the challenge of competing against the larger e-commerce players. The larger companies are able to sell competitively because they are able sustain the price cuts and deals while the SMBs are not able to. However, this is not a reason as to why an SMB should not participate in the Black Friday Weekend. All the SMB has to strive for is being unique in the crowd using some creative strategies. There are strategies that you can use to help you achieve increased traffic during this weekend.
The first thing you need to do is optimize the email strategy. Marketing through the email is one of the most effective tools at the moment as it is a primary channel for lead generation. This is why you should start sending out emails in advance to create a countdown until the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. This will require that you to gather information in regard to the behavior as well as the purchase history of the customers.
If the sales are spread over a long period of time, you are likely to benefit from the weekend. You will benefit from this as an SMB because there will be customer awareness to the event and this will create excitement. Spreading the sales will avoid the SMB from being overwhelmed with rush orders that they are unable to fulfill. You must consider selling through online marketplaces. These online marketplaces own a huge percentage of the retail market and they experience high levels of sales as well as traffic. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
Even though the SMB is striving to grow, you should be proud of the size of the company. Most of the customers are shying away from mass production that the larger companies offer. Customers are now currently into exclusive products and niche items and that is one of the strengths of the SMB. The site you have for the SMB should be responsive to all types of devices. The reason for this is because the customer is likely going to research on the product first before making the purchase decision. The site should make sure that from the product images to the checkout is responsive. For the SMB to stay competitive, it is advisable that you focus on m-commerce as it takes center stage this Black Friday Weekend.
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